Introducing THE INKEY LIST: YOUR BEAUTY TRANSLATOR

Meet the beauty brand democratizing skincare

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A pioneering brand built on the belief that intelligent beauty should be accessible to all, THE INKEY LIST is all about smarter skincare. Responding to the demand for simpler, more straightforward products, we pride ourselves on being beauty translators, a team of dedicated experts who break through the beauty jargon to deliver the solutions that work for all.

When it comes to skincare, we know you want premium ingredients without the premium price tag, but we also know it’s not always easy to navigate and understand what’s out there. At THE INKEY LIST, you won’t find confusing technical talk or exaggerated beauty marketing.

You won’t find complicated science or overinflated price points; instead, you’ll find transparent communication, straightforward packaging, and cutting-edge formulations made with cutting-edge ingredients. We won’t talk down to you or intimidate you; this is beauty you can trust, on your terms.

And as part of our commitment to bringing you clarity and quality above anything else, when it comes to the price of our products you’ll never find anything over $15. Keeping costs low means you can test out what works for you with confidence, giving you the chance to build a bespoke skincare armory that works for you.

THE INKEY LIST is available from beauty.shoppersdrugmart.ca and at Select Shopper’s Drug Mart stores across Canada exclusively from mid-January.

14 PRODUCTS

SINGLE INGREDIENT FORMULATIONS

RRP $15 AND UNDER

For updates and sneak peeks follow @theinkeylist

For further information, images and samples, please contact Blend PR, Chris Binet, chris@blendpr.com, 416-907-0977 ext. 4