Case Studies

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Studio Lagree

 

About the Campaign: In an effort to introduce the Lagree Fitness method to Canada for the first time, Studio Lagree commissioned Blend PR for a six month press and social media marketing campaign. In addition to garnering attention from various Toronto media and influencers, Blend PR was also responsible for the initiation and management of various social media platforms including Twitter, Facebook and WordPress.

Press Highlights: Over 18,484,374 impressions were garnered over the course of the campaign, with a PR ad dollar value of $1,286,177.43 . Feature stories in top publications included Globe & Mail, blogTO, LOULOU, Flare, FASHION, Huffington Post, Best Health, Chatelaine.com, Yahoo! Shine, She Does the City, Vitamin Daily, Proud FM, and more.

Key Activations: The campaign lead off included a week-long press launch to celebrate the studio’s grand opening, featuring exclusive preview classes with celebrity trainer and Lagree Fitness founder, Sebastian Lagree. Blend PR was responsible for all media appointments and press outreach during Sebastian’s first visit to Canada. In turn, the fitness studio was the feature on various broadcast segments including outlets such as etalk, The Morning Show on Global, E! Network, Oh So Cosmo, and a live-eye segment on CP24 Morning.

 


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Viora Beauty Medical Esthetic Technologies

 

About the Campaign: Blend PR was chosen to launch Viora, a European industry leader for non-invasive, aesthetic medical device technology, to the Canadian market for the first time.

Press Highlights: Over a period of 8 months of launching over 42 media contacts had come in to try Viora’s Reaction skin tightening and body contouring system, with a total of 28 pieces of press secured with a reach of over 3,757,000 people and worth $712, 325.00 in PR ad dollars. Notable press mentions include Canada’s #1 Talk Show, the Marilyn Denis show, Elevate Magazine, Fashion Magazine, ProudFM, Zoomer Magazine, Flare, Toronto Sun, etalk entertainment news, NewsTalk1010 and more.

Key Activations: In addition to media relations, Blend PR was able to coordinate various trade shows, media events, consumer events and social media.

 


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Wellness Foods | Simply Protein

 

About the Campaign: Blend PR was named agency of record for health food company Wellness Foods in 2012, responsible for all banners under the brand including The Simply Protein Bar, Simply Whey Bar, Simply Protein Chips and Simply Protein Crunch. In July 2013 Blend PR helped ring in the brand’s 10th Anniversary on shelves with integrated social media and press outreach strategies.

Press Highlights: Through integrated press and social media campaigning, Blend PR was able to secure media coverage for the brand in publications including Toronto Star, Globe & Mail, Metro News, CityLine, Chatelaine, Best Health, Men’s Health, Xtra!, Proud FM, and more.


In our final month with Wellness Foods we got them a reach of 1,138,430 impressions (people who saw their articles), 9 press articles, 32 press mentions on social media and a total PR value of $68,305.  Over the 12 months Wellness Foods | Simply Protein was with us we got them a total of 53,465,192 impressions with a PR ad dollar value of $9.638,140.36.

Key Activations: Blend PR has also assisted with several social media and experiential marketing campaigns for the brand, including on-site activations and street teams, in-kind sponsorship opportunities, and multi-platform contesting. Past media sponsorship partners include CP24 Breakfast, CBC’s In the Kitchen, MSN Canada, alive magazine, Tribute.ca, and various Canadian and American bloggers. Blend PR was also able to enlist renowned Canadian Chef Michael Smith as a brand ambassador after introducing him to Simply Choices products

 


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InstaRyde

 

About the Campaign: Blend PR was chosen to launch UBER competitor and Toronto-born InstaRyde during the busy December holiday season. 

Press Highlights: In our first month we came up with some unique ideas to help launch the brand including holiday media kits, “You Drink, We Drive” which gave us some major coverage including; BlogTO, CTV, Breakfast TV, Global News, Metro News, Toronto Star etc. We had a total of 68 pieces of press come out for the month of December.

Key Activations: In addition to media relations, Blend PR also created a guerilla marketing campaign, Santa Ditched his sleigh for an InstaRyde. Plus we organized over 5000 free rides for New Year’s, in a campaign called, “Don’t Drink & Drive, InstaRyde”.

 


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Chilina Kennedy Broadway Star of Beautiful on Broadway (and Canadian Tour)

 

About the Campaign: Blend PR was hired to handle the promotion of Chilina Kennedy who played Mary Magdalene in Jesus Christ Superstar on Broadway

Press Highlights: Over a period of 6 months we had over 36 media stories.  Including, CBC, Toronto Star, Globe and Mail, etalk entertainment news, Broadway today, Theatre Mania Magazine, Vanity Fair, Toronto.com, Flare Magazine, Variety, CTV etc.

Key Activations: One of the key activations was etalk entertainment news doing an on-site two part interview with Chilina backstage of Jesus Christ Superstar on Broadway.  They travelled from Toronto to NYC to do this interview.

 

 


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The Voice Clinic

 

About the Campaign: Blend PR was chosen to launch celebrity voice pathologist Arron Low, CEO and Founder of The Voice Clinic, across Canada.  He has worked celebrities such as Sting, Sam Smith, Shawn Mendes and Mick Jagger etc.  As a result of the campaign Arron is now booked almost a month in advance and has had to increase his staff of doctors.

Press Highlights: Our campaign was for a duration of four months with a total of 26 pieces of press secured . We just finished the campaign and are awaiting an additional 11pieces of press. The secured press garnered a reach of over 14,585,100 people and a PR ad worth of over $437, 631.00 in PR ad dollars. Notable press mentions include, CTV Canada AM, Canadian Living, Global Morning, Globe and Mail, etalk entertainment news, CBC News, Sirius XM, CBC Metro Morning, 680 News, Fashion Magazine, Flare Magazine etc.

Key Activations: In addition to media relations, Blend PR was able to coordinate various media events, consumer events.

 

 


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Newtopia Genetics and Weight Loss

 

About the Campaign: Ready to launch a new innovation in the weight loss industry, Newtopia commissioned Blend PR to create a full-service PR campaign introducing the personalized health coaching company to a range of media, key influencers and potential future clients. This was one of our first clients and they were with us for three years.

Press Highlights: Showcasing Newtopia as an affordable lifestyle coaching service combining nutrition with exercise and behavior management, Blend PR was able to garner the attention of some of the top media in Canada. Notable press mentions include Chatelaine, Canadian Living, ELLE, Best Health, Flare, Glow, 680 News, Newstalk 1010, and more.

Key Activations: Blend PR was able to position the brand and its consultants as key experts in the field of health and wellness. The Newtopia team and its “DNA Diet” was the subject of various broadcast features including segments on etalk, Global Morning, Global National News, daytime Toronto, Sun News, and a one-hour segment on CP24’s popular Wylde on Health program.

 


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Dean Davidson

 

About the Campaign: Dean Davidson engaged Blend PR to promote his line of jewellery to the Canadian media. We also did a press launch around Sophie Trudeau as she wore his jewellery to her state visit in Washington and he also designed custom earrings for her visit to Japan called the Sophie Earrings.

Press Highlights: After launching his brand to the media we had Dean featured on, BTV Toronto, etalk, E News! Globe and Mail, ET Canada, Calgary Herald, BTV Calgary, Global Calgary and much more. 

Key Activations: Blend PR was also in charge of all of Dean’s sales.  We handled emailing all of the appropriate bloggers and media.  We posted to all listing events, created Facebook invites and invited guests etc. We also invited our personal list of 100 influencers in the city to come.

 

 


Mixit.ca

 

About the Campaign: Blend PR was chosen to launch Mixit.ca custom made cereal to the Canadian market.

Press Highlights: Our campaign was for a duration of four months with a total of 34 pieces of press secured . The secured press garnered a reach of over 1,585,000 people and a PR ad worth of over $137,631.00 in PR ad dollars.

Key Activations: In addition to media relations, Blend PR was able to coordinate various media events, consumer events.

 


Teasparrow.com

 

About the Campaign: We helped launch Canadian Tea company, TeaSparrow

Press Highlights: After a 4 month campaign we had secured them 28 pieces of press with a reach of 2,280,000 and an ad dollar of $220,000.00. Some notables were, Today’s Parent Magazine, Best Health Magazine, Vitamin Daily, Zoomer Magazine, Huffington Post,

Key Activations: Blend PR was able to position TeaSparrow as the leader in the tea home delivery business in Canada.