What Is lifestyle PR?
Lifestyle PR helps to promote products or services to the public that help enhance consumers lives.
We know our media landscape well and will align your brand to resonate with consumer lifestyles. This is what makes us one of the top Lifestyle PR companies in Canada.
lifestyle PR Campaigns
Our Lifestyle PR campaigns target a large demographic of consumers with a personalized approach to create an impact. We are authentic, influential and dedicated to creating meaningful relationships through integrated Lifestyle PR campaigns.
First, we will research your brand and analyze all the smallest details. Then, we will create an innovative and strategic campaign to create results.
Our Lifestyle PR clients include:
This could be you...
About the Campaign: Blend PR was chosen to launch UBER competitor and Toronto-born InstaRyde during the busyDecember holiday season.
Press Highlights: In our first month we came up with some unique ideas to help launch the brand including holiday media kits, “You Drink, We Drive” which gave us some major coverage including; BlogTO, CTV, Breakfast TV, Global News, Metro News, Toronto Star etc. We had a total of 68 pieces of press come out for the month of December.
Key Activations: In addition to media relations, Blend PR also created a guerilla marketing campaign, Santa Ditched his sleigh for an InstaRyde. Plus we organized over 5000 free rides for New Year’s, in a campaign called, “Don’t Drink & Drive, InstaRyde”.