Want Your Brand to Make Headlines?

You’ll need a media campaign that uses the right blend of creativity, innovation and strategy to make it happen. And that’s where we come in.

Gone are the Days of Traditional PR

PR Has Evolved. So Have We.

To stand out in today’s crowded market, you need more than press releases. You need integrated PR and influencer marketing campaigns that build buzz and drive results. That’s what we do best.

Blend PR is an award-winning bilingual public relations agency with over 15 years of experience. We specialize in Beauty, Wellness, Health, Fitness, Entertainment and Lifestyle. These are sectors where storytelling, trust and visibility matter most.

We launch brands in Canada and specialize in helping companies break into and grow within the Canadian market. From product launches to long-term positioning, we tailor every strategy to resonate with Canadian media, influencers and consumers.

With deep industry expertise and strong local relationships, we craft impactful campaigns that turn brand stories into headlines and social conversations, all with measurable results.

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Beauty PR
Entertainment, Travel & Lifestyle PR
Health & Wellness PR
Fitness PR
Instagram Management
Events
Referral Networks
Influencers
Graphic Design
Public Relations
Digital Marketing
Guerilla Marketing

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Do you dare to be noticed? No two brands are the same, and there are several ways to tell your story. We know how to get key media, influencers, and consumers to stand up, pay attention, and speak out!

This Could Be You…

Olaplex

Blend PR partnered with Olaplex, a renowned haircare brand, to introduce its product line into the Canadian market. Olaplex had never done PR in Canada before and entrusted Blend PR as their first introduction to Canadian media and influencer relations. The goal was to increase brand awareness and showcase Olaplex’s advanced hair repair technology through targeted media outreach, influencer engagement, and integrated PR campaigns.
Results
Total Coverage; 2,020 pieces; Total Reach: 584,016,018; Total Estimated Ad Value: $21,640,019.10
The Inkey List

Blend PR was chosen to launch the UK's hottest new skincare line, The Inkey List, to the Canadian market for the first time. We oversaw media and influencer relations.
Over six months, we secured 56 pieces of earned media, with a reach of over 15,133,180 and an ad dollar value of $453,995.40. For our influencers, we obtained over 86 Instagram impressions with a reach of over 1,083,781 with an ad value of $46,513.43
Studio Lagree

Studio Lagree came to us for a 6-month press and social media marketing campaign. They started with one location and now have four locations, two in Toronto, one in Chicago and one in the UK. Their success all started with our PR campaign.
We secured a total of 28 pieces of press with a reach of over 3,757,000 people and worth over $712,325.00 in PR ad dollars. Notable press mentions include Marilyn Denis Show, Elevate Magazine, ProudFM, Zoomer Magazine, Flare, Toronto Sun, NewsTalk1010 and more.
amika

Blend PR was chosen to lead haircare brand amika’s Canadian PR outreach in 2021 & 2022, elevating the brand status to launch their Canadian D to C website.
We secured them top media placements in publications such as Elle Canada, Globe & Mail, Zoomer Magazine, Refinery29, Toronto Life, Elle Canada, and more. They have also been featured on CTV’s The Social and CityLine, two of Canada’s most-watched daytime talk shows.
Total 24mo campaign: 620 pieces of earned media, 507,600,843 reach/impressions and an ad dollar value of $22,887,957.36

Read the Case Studies

Our Clients

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Blend PR has been an amazing agency to partner with. We worked with Blend PR for two years – collaborating to help drive awareness for our brand, new product launches and other initiatives in Canada. We received phenomenal growth in our results year over year – with amazing placements throughout digital + print media, as well as many broadcast opportunities. From day one, Chris Binet and the Blend PR team have been incredible partners to our brand and a joy to work with. Their positive attitudes and can-do approach were so appreciated. I highly recommend working with the team!

Lindsey Adams Franke - Director, Influencer Marketing and Public Relations - amika

Blend PR is the best PR agency that I have ever worked with. They help the client to develop all possible media relationships. Like the other reviews say "they really go the extra mile for their clients! Highly recommend Blend PR if you are looking for a PR agency that will deliver the result your brand needs.

Silver Ahou-Wilford, Brand Manager - Antipodes

Chris and the team at Blend PR are amazing to work with. Chris has become an extended member of our team and totally gets our brand. Blend PR is used to working with the big retailers and understanding the expectations from the Shoppers Drug Mart PR team and Blend PR is able to keep them updated with PR activity. We are a UK brand entering the Canadian market and would highly recommend Chris and the Blend PR team.