Cold winter air can leave hair dry, dull, and more prone to breakage—but hydration isn’t one-size-fits-all. OLAPLEX offers two science-backed masks designed to deliver customized winter care based on hair texture and needs. The Weightless Nourishing Mask provides lightweight, long-lasting hydration for fine to medium hair without compromising volume, while the Rich Hydration Mask delivers deep moisture and frizz control for medium to thick hair. Together, these targeted treatments help maintain strength, shine, and healthy-looking hair all season long.

The weeks following the holiday season can be one of the most difficult periods for first responders. After months of increased emergency calls, exposure to traumatic incidents, and personal sacrifice, the cumulative effects of stress often surface in January. EHN Guardians provides specialized, trauma-informed mental health and addiction care for first responders, military members, and veterans, offering peer-supported environments and integrated treatment programs that address PTSD, moral injury, and substance use concurrently.

Deep winter calls for more than just moisture—it requires barrier-strengthening care that helps skin stay hydrated, calm, and resilient. AESTURA’s ATOBARRIER365 hydration-layering routine combines the Hydro CERA-HA Serum and ATOBARRIER365 Cream to support moisture retention and reinforce the skin barrier for sensitive and dry skin. Powered by ceramides, hyaluronic acid, and barrier-mimicking lipids, this clinically tested duo delivers long-lasting hydration and visibly smoother, healthier-looking skin, making it an essential winter prep and set routine.

Powered by Korean Yuja and advanced vitamin care, HANYUL’s Yuja Brightening Sleeping Mask works overnight to deeply hydrate, brighten, and restore skin’s natural glow.

CooperVision Canada announces its partnership with elite sprint canoe athlete Nikita Ciudin, combining high-performance sport with a shared commitment to myopia management, eye health awareness, and inspiring the next generation to see beyond limitations.

Marine Glo is a next-generation marine collagen designed for today’s screen-filled world, supporting radiant skin, eye health and joint wellness with built-in blue light protection.

Winter hair needs more than a quick fix. When it comes to hair, the winter months bring added stress: cold air, indoor heating, and frequent washing leave hair feeling dry, brittle, and dull.

Blend PR has been announced as one of five new member agencies joining PR Boutiques International (PRBI), a global network of independent, founder-led public relations firms. Representing Canada within the collective, Blend PR brings 15 years of expertise in beauty, wellness, and lifestyle communications to a network spanning more than 40 agencies worldwide, offering clients boutique-level service with a global reach.

Shapermint Launches at Walmart Canada Nationwide, Bringing Comfortable Shaping Essentials to Millions of Shoppers

OLAPLEX’s new Rich Hydration and Weightless Nourishing Masks work in as little as 3 minutes and are clinically proven to lock in strength and hydration for up to 5 washes—redefining what a weekly treatment can do!

Known for combining the best traditional Korean ingredients with science-backed formulas, HANYUL offers an authentic skincare experience that combines the wisdom of Korea’s beauty traditions with modern innovation

AESTURA, Korea’s #1 dermatologist-recommended dermocosmetic brand for sensitive skin¹ breaks new ground in the Canadian skincare market with its exclusive launch at all Sephora Canada locations and on Sephora.com. This strategic partnership with Sephora answers the growing demand for advanced, science-backed solutions in the dermatologist skincare category.