News & Media by Blend PR

The Pool, the Ocean, and Your Hair: A Summer Survival Guide
Chris Binet Chris Binet

The Pool, the Ocean, and Your Hair: A Summer Survival Guide

Canadian summers bring everything from cottage weekends and pool days to beach escapes and humidity-filled commutes, and every hair type responds to the season a little differently. From colour fading and dryness to frizz, flat roots and buildup, warmer weather can shift what hair needs day to day. 

That’s why OLAPLEX’s range of bond-protecting cleansing and conditioning products lets you customize your routine with the right shampoo, conditioner, treatment and styling pairing for your summer hair needs with targeted solutions designed to strengthen, hydrate, clarify and refresh every texture, colour and concern all season long. Rather than a one-size-fits-all approach, the range lets you find your hair’s perfect match.

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Stay Cool, Feel Confident: Breathable Shapewear Essentials for Summer Styling
Chris Binet Chris Binet

Stay Cool, Feel Confident: Breathable Shapewear Essentials for Summer Styling

As summer style leans into effortless dressing and lightweight layers, shapewear is stepping into the spotlight as more than just a base layer. With the warm weather approaching, it's all about breathable, comfortable shaping essentials that double as styling foundations, offering comfort, confidence, and a polished silhouette from the office to a night out.

Shapermint’s latest lineup of shapewear foundations are designed to move with you, blending seamless support for everyday wearability. These versatile pieces are ideal for everything from casual daytime looks to elevated summer styling.

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The Vitamin C Upgrade: Choose Your Glow Strategy
Chris Binet Chris Binet

The Vitamin C Upgrade: Choose Your Glow Strategy

Summer is the season everyone wants their skin to look good, and also the season that makes it hardest. Heat, sun exposure, and humidity have a way of dulling the complexion exactly when you want it to be at its best.

Vitamin C is the answer most people already know. The right formula is where it gets personal.

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Sun-Proof & Dark Spot-Free: The Summer Skin Kit You're Missing
Chris Binet Chris Binet

Sun-Proof & Dark Spot-Free: The Summer Skin Kit You're Missing

With warmer weather just a couple of months away, Di Morelli Medical Grade Skincare introduces their Summer Kit, a travel-friendly collection designed to keep skin protected, bright, and soothed on the go. Featuring the Sunscreen SPF 35, Mini Vitamin C Serum, and Soothing Gel Sachets, all in a pink travel bag. This kit offers everything your skin needs to stay healthy and radiant during sun-filled days.

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Cut Frizz in Half, Even in Humidity: The New Curl Wash Routine
Chris Binet Chris Binet

Cut Frizz in Half, Even in Humidity: The New Curl Wash Routine

Humidity season is coming, and for curls and coils, it usually means one thing: the frizz fight begins in the shower and does not end until the next wash day.

Most routines try to manage that fight with layers of styling product. Olaplex is taking a different approach, and it starts before you even reach for a diffuser.

The new N°.4CURL Bond Shaper™ Hydrating Curl Shampoo and N°.5CURL Bond Shaper™ Hydrating Curl Conditioner are built around a simple idea: stronger, better-sealed hair does not need to fight humidity. It is already protected.

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The Yuja Glow Edit: Spring-Forward Skincare with HANYUL
Chris Binet Chris Binet

The Yuja Glow Edit: Spring-Forward Skincare with HANYUL

As we transition out of winter, skin often feels dull, congested, and in need of a reset. With the rise of skin cycling and more intuitive, seasonal routine swaps, spring is the perfect time to refresh your lineup with lightweight, radiance-boosting essentials.

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Preventative Future-Proof Your Skin. When to Start Performance Retinol
Chris Binet Chris Binet

Preventative Future-Proof Your Skin. When to Start Performance Retinol

As preventative skincare continues to gain momentum, more consumers in their mid-to-late 20s are incorporating retinol into their routines to support long-term skin health. IOPE’s Expert Retinol RX™ 1% Super Bounce Serum offers a balanced approach, combining visible results with improved tolerability. Powered by IOPE’s proprietary Retinol RX™ complex, developed through 30 years of research, the formula is designed to optimize delivery while minimizing the irritation often associated with traditional retinol. With consistent use, it helps improve the appearance of firmness, refine pores, and smooth skin texture, making it an ideal option for both beginners and those looking to maintain a resilient, youthful-looking complexion over time.

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The Bond-Repair Routine Stylists Recommend Before Your Next Colour Appointment
Chris Binet Chris Binet

The Bond-Repair Routine Stylists Recommend Before Your Next Colour Appointment

When it comes to maintaining healthy hair through colour services, bond repair is essential. OLAPLEX continues to set the standard with its professional Stand-Alone Treatment, featuring Nº.1 and Nº.2 to deliver intensive, in-salon bond-building. To maintain results between appointments, the at-home ritual includes Nº.3PLUS Complete Repair Treatment, a pre-shampoo formula designed to repair damage deep within the hair’s cortex and cuticle in just three minutes. Together, these treatments help strengthen, soften, and protect hair from ongoing stress, making them a key part of any colour care routine focused on long-term hair health.

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Nature’s Sunshine Launches Powdered Chlorophyll 
Chris Binet Chris Binet

Nature’s Sunshine Launches Powdered Chlorophyll 

Nature’s Sunshine has introduced Powdered Chlorophyll, a convenient, single-serve supplement designed to support daily detox and digestive health. Combining chlorophyllin copper complex with inulin prebiotic fibre, the formula helps promote a healthy gut microbiome, support regularity, and assist with internal odour control. Naturally flavoured with key-lime and easy to mix into water or beverages, this portable format reflects a growing demand for functional, on-the-go wellness solutions that fit seamlessly into everyday routines.

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Earth Month Wellness: A Smarter, More Sustainable Supplement Routine with Salus Floradix®
Chris Binet Chris Binet

Earth Month Wellness: A Smarter, More Sustainable Supplement Routine with Salus Floradix®

As Earth Month encourages more conscious consumption, plant-based liquid supplements are emerging as a growing category within wellness. Salus Floradix, part of a heritage brand celebrating over 90 years of innovation, offers a range of herbal liquid tonics that combine traditional plant-based ingredients with modern scientific research. Designed for gentle absorption and ease of use, products like Floravit®, a liquid iron and vitamin formula, and Gallexier®, a blend of digestive bitters, support everyday health while aligning with a more sustainable approach to supplementation. Produced with carefully controlled, low-impact processes, these formulations reflect a broader shift toward wellness solutions that prioritize both individual well-being and environmental mindfulness.

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Barrier First: The Two-Step Spring Hydration Reset Your Skin Actually Needs
Chris Binet Chris Binet

Barrier First: The Two-Step Spring Hydration Reset Your Skin Actually Needs

As skin recovers from the effects of winter, restoring hydration and strengthening the skin barrier becomes essential for a smooth transition into spring. Di Morelli Medical Grade Skin Care offers a targeted, medical-grade approach to seasonal skin renewal with its Hydrating Booster Serum and Niacinamide 5% Serum. The Hydrating Booster Serum delivers multi-level moisture through a blend of hyaluronic acid and Vitamin B5 to plump, soothe, and replenish dehydrated skin, while the Niacinamide 5% Serum works to refine pores, even tone, and support overall skin clarity. Together, this pairing creates a simplified yet effective routine that helps rebalance, strengthen, and restore the complexion for healthier, more radiant skin throughout the spring season.

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The Ideal At-Home Hydration Pairing for Post-Treatment Skin
Chris Binet Chris Binet

The Ideal At-Home Hydration Pairing for Post-Treatment Skin

As skincare treatments continue to evolve, both in-clinic and at home, the need for effective post-treatment care has become increasingly important. Following procedures like medi-spa facials or chemical peels, skin can feel dry, sensitive, and more vulnerable to irritation — making hydration and barrier support essential. AESTURA’s ATOBARRIER365 Cream, formulated with high-density ceramide capsules and advanced delivery technology, helps strengthen and replenish the skin barrier while providing long-lasting hydration. Paired with the ATOBARRIER365 Cream Mist, an ultra-fine, ceramide-rich mist designed to lock in moisture and soothe the skin throughout the day, the duo creates a simple yet effective post-treatment ritual that supports recovery, comfort, and overall skin resilience.

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Smooth, Sleek, and Wedding-Ready Shapewear 
Chris Binet Chris Binet

Smooth, Sleek, and Wedding-Ready Shapewear 

As wedding season approaches, comfort and confidence become just as important as the outfit itself. Shapermint offers a range of versatile foundation pieces designed to support every look, from structured bridal gowns to sleek reception dresses and guest ensembles. Featuring seamless, breathable designs like strapless bandeau bras, high-waisted shaper shorts, and smoothing shapewear panties, these essentials are created to move with the body while providing a smooth, secure fit. Ideal for long days that transition into evening celebrations, these underpinnings help ensure every outfit looks polished — so the focus stays on celebrating, not adjusting.

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Blend PR Celebrates Major Milestone with Third Korean Skincare Launch at Sephora Canada and Continued Growth as a Leading Beauty and Lifestyle PR Agency in Canada
Chris Binet Chris Binet

Blend PR Celebrates Major Milestone with Third Korean Skincare Launch at Sephora Canada and Continued Growth as a Leading Beauty and Lifestyle PR Agency in Canada

Blend PR is proud to announce a major milestone with the launch of IOPE at Sephora Canada, marking the agency’s third Korean skincare brand debut in the Canadian market.

This milestone reflects Blend PR’s continued growth as a leading beauty and lifestyle PR agency in Canada, with a strong track record of launching global brands and building long-term success.

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Earth Month Reset: A Daily Dose of Earth, Reimagined
Chris Binet Chris Binet

Earth Month Reset: A Daily Dose of Earth, Reimagined

As Earth Month brings renewed focus to sustainability and conscious living, wellness routines are evolving toward a more simplified, ingredient-focused approach rooted in nature. Nature’s Sunshine, founded in 1972, continues to lead this movement with plant-based supplements designed to support everyday health through accessible, earth-derived ingredients. From botanicals sourced in nutrient-rich regions like the Amazon and the Himalayas to formulations that prioritize simplicity and consistency, the brand reflects a growing consumer interest in “earth-based” wellness. Products like chlorophyll, turmeric curcumin, and marine-based collagen blends highlight a shift toward routines that reconnect daily habits with the natural world.

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The Rosewater Hydration Routine for Calm, Balanced Skin
Chris Binet Chris Binet

The Rosewater Hydration Routine for Calm, Balanced Skin

As skincare trends continue to embrace simplicity and botanical ingredients, rosewater has re-emerged as a standout for its soothing and hydrating properties. Heritage Store, a brand with a legacy dating back to 1969, offers a curated collection built around this timeless ingredient. Featuring a hydrating toner, lightweight gel-cream moisturizer, and refreshing glycerin mist, the three-step routine works to calm, soften, and replenish moisture in the skin. Powered by Damask Rose, hyaluronic acid, and glycerin, the collection supports a balanced, radiant complexion while fitting seamlessly into a simplified, hydration-first skincare routine.

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