Beauty PR
Big, Bold & Beautiful
Blend PR is an award-winning bilingual public relations agency with over 15 years of experience. We are renowned for our expertise in launching global beauty brands into the Canadian market. Whether you are a brand looking to break into the Canadian market or are already here and need more brand exposure, we’ve got you covered!
The key to our success is our connections. We know the Canadian market, and we know beauty.
We’ve worked with some of the best in the beauty industry, including Allergan (Botox, Juvederm), Sephora brands such as Olaplex, amika, The Inkey List, and Henry Rose, as well as top-tier plastic surgeons, dermatologists, cutting-edge skincare companies such as Alphascience, and medi-spas and spas like the Four Seasons. Fragrance and skincare technology firms such as Viora and Xcite Tech (Sofwave, Sylfirm X, JetPeel, Hale Derma, Exosomes). Our relationships with key retailers, such as Sephora Canada, Shoppers Drug Mart, The Bay, and Nordstrom, along with beauty editors, influencers, and producers across Canada, strengthen our ability to deliver exceptional results.
Our Beauty PR Clients Include:
Henry Rose by Michelle Pfeiffer
& more
This Could Be You…
-
Blend PR partnered with OLAPLEX, a renowned haircare brand, in 2023 to introduce its product line into the Canadian market. They had never done PR in Canada and entrusted Blend PR as their first introduction to the Canadian media and influencer market. Seeking to bolster its presence, OLAPLEX aimed to showcase its advanced hair repair solutions to a wider audience in Canada.
-
During the intensive 6-month campaign, Blend PR successfully secured Olaplex 22 print features, 143 online and e-edition placements, 7 broadcast features, and 627 social media hits.
In total, our comprehensive 6-month campaign resulted in 799 press hits across various media platforms, reaching an impressive total of 209,459,696 impressions and accumulating an estimated advertising value of $6,781,119.40.
-
The remarkable success of the campaign solidified OLAPLEX's confidence in Blend PR's capabilities, leading to an ongoing partnership. OLAPLEX decided to continue collaborating with Blend PR, appointing them as their Agency of Record. This decision reflects the trust and satisfaction OLAPLEX has in Blend PR's ability to effectively elevate the brand's presence and engagement within the Canadian market.
-
Our first campaign was six months, and our current campaign is a full year. Already 10 months into our campaign as of November 2024, we are set to double what was done last year with our current numbers sitting at 1405 press hits across various media platforms, reaching an impressive total of 399,846,126 impressions and accumulating an estimated advertising value of $17,216,207.85.
-
Press Coverage Increase:
2023: 799 press hits
2024: 1,405 press hits
Increase: 75.84% increase
Ad Dollar Value Increase:
2023: $6,781,119.40
2024: $17,216,207.85
Increase: 153.85% increase
Impressions Increase:
2023: 209,459,696 impressions
2024: 399,846,126 impressions
Increase: 90.90% increase
Combined Totals for 2023 and 2024 (*to date, we still have November and December 2024 numbers to add)
Total Press Hits: 799 (2023) + 1,405 (2024) = 2,204 press hits
Total Ad Dollar Value: $6,781,119.40 (2023) + $17,216,207.85 (2024) = $23,997,327.25
Total Impressions: 209,459,696 (2023) + 399,846,126 (2024) = 609,305,822 impressions
-
In 2024, Blend PR significantly scaled OLAPLEX’s visibility and market presence in Canada, establishing it as a trusted leader in haircare. This strategic campaign demonstrated Blend PR’s expertise and influence within the beauty sector, reinforcing OLAPLEX’s confidence in our ability to elevate their brand and maintain strong engagement with Canadian consumers.