Cut Frizz in Half, Even in Humidity: The New Curl Wash Routine
Humidity season is coming, and for curls and coils, it usually means one thing: the frizz fight begins in the shower and does not end until the next wash day.
Most routines try to manage that fight with layers of styling product. Olaplex is taking a different approach, and it starts before you even reach for a diffuser.
The new N°.4CURL Bond Shaper™ Hydrating Curl Shampoo and N°.5CURL Bond Shaper™ Hydrating Curl Conditioner are built around a simple idea: stronger, better-sealed hair does not need to fight humidity. It is already protected.
50% less frizz. 7-day hydration. Even in high humidity.
That is not a styling claim. That is what happens when you repair and seal at the wash step, before frizz has a chance to form.
What to expect:
Frizz that does not come back. Not just controlled for a few hours, but genuinely blocked, even as humidity climbs throughout the day.
Definition that holds. Curls and coils that look intentional and stay that way, without being weighed down or coated in product.
A full week of hydration from a single wash. For curly hair types that struggle to retain moisture, 7-day hydration from the wash step alone changes the routine entirely.
Stronger hair over time. Less breakage, more resilience, and curls that feel healthier with every wash.
Used together, the two products deliver instantly stronger, infinitely defined curls right out of the shower, with hydration that lasts all week and frizz that does not come back.
For more information, please contact: info@blendpr.com
