OLAPLEX Unveils the Next Evolution of Bond Repair with No.3PLUS — A 3-Minute Hair Transformation
OLAPLEX Holdings, Inc. (“OLAPLEX”), the company that pioneered bond-building science and reshaped how the world repairs hair, introduces the next evolution of its iconic treatment with No.3PLUS Complete Repair Treatment, a breakthrough pre-shampoo treatment designed to deliver stronger, softer, healthier-looking hair in just three minutes.
Powered by OLAPLEX’s patented Bond Building Technology™ and its new Damage Defense Cationic Complex, No.3PLUS brings professional-grade repair into a faster, simpler, more modern ritual that fits seamlessly into real life and delivers results consumers can see and feel instantly, from cortex to cuticle, from the inside out.
Since its original launch, No.3 Hair Perfector transformed how consumers think about hair repair by bringing advanced bond technology out of the salon and into everyday routines. With No.3PLUS, OLAPLEX continues to advance the category it introduced, evolving bond repair to how hair is treated today while helping defend against the damage of tomorrow.
In just three minutes, No.3PLUS works deep inside every strand, from cortex to cuticle, to rebuild all three bonds- disulfide bonds, salt bonds, and hydrogen bonds- in the hair’s structure, delivering 360° repair for past and present damage, while strengthening hair against future stress. The result is hair that is visibly transformed with clinically proven results: 3x stronger, 3x softer, and healthier-looking hair after one use.
The formula is clinically proven to reverse hair damage after one use, and over time delivers 75% stronger internal hair structure, helping reduce breakage and support long-term length retention. Designed for all hair types and all types of damage, No.3PLUS repairs daily wear, chemical processing, heat styling, and environmental stress in one fast, easy step before shampoo.
“At OLAPLEX, our focus has always been on addressing hair damage at its source,” said Amanda Baldwin, CEO of OLAPLEX.“Chemical services remain the most significant cause of structural damage to hair, and meaningful repair must begin there. But no one is immune to damage — from heat styling and brushing to environmental exposure, we can all benefit from a healthy hair routine. That’s why bond repair shouldn’t be reserved for extreme damage; it should be a foundational part of everyone’s routine. No.3PLUS represents the next chapter of bond repair by delivering long-term hair health in a format that fits how people live today.”
“What makes this formula so exciting is not only the speed of the results, but the depth of the repair,” said Lavinia Popescu, Chief Science and Innovation Officer at OLAPLEX. “In today’s market, many products promise instant transformation. Very few actually reconnect the internal architecture of the hair. No. 3PLUS rebuilds all three bonds inside the fiber, improving structural strength with lasting results, not momentary impact.”
For professionals, No.3PLUS reinforces what they have long trusted: that OLAPLEX sets the gold standard in bond repair. As celebrity stylist and OLAPLEX Global Ambassador Tracey Cunningham explains, “What makes No.3PLUS different is that the hair doesn’t just look better — it behaves better. It’s stronger, more resilient, and easier to work with over time. Bond repair is a non-negotiable in between appointments because it protects the integrity of the hair and preserves the work your stylist is doing. That’s what allows great hair to actually stay great.”
Used before shampoo on generously wet hair and rinsed after just three minutes, No.3PLUS delivers expert-level repair without heaviness or residue. The formula is protein-free, sulfate-free, color-safe, and suitable for chemically treated hair, making it easy to incorporate into any routine, for any client, on any hair type.
With No.3PLUS, OLAPLEX once again elevates what bond repair can be, proving that when science leads, transformation follows.
Three minutes. Three bonds. 3x stronger. 3x softer. This is the future of bond repair.
No.3PLUS Complete Repair Treatment (100 mL) – $34 USD | $46 CAD
No.3PLUS Complete Repair Treatment (250 mL) – $68 USD | $92 CAD
Professional Backbar Sizes
No.3PLUS Complete Repair Treatment (370 mL) – $48 USD | $70 CAD
Available at OLAPLEX.com, Sephora, Ulta, SalonCentric, Beauty Systems Group (BSG) and TikTok Shop.
About OLAPLEX
OLAPLEX is a foundational health and beauty company powered by breakthrough innovation and the professional hairstylist. Born in the lab and brought to the chair, our products are designed to enable Pros and their clients to achieve their best results and to provide consumers with a holistic healthy hair regimen. Founded in 2014, OLAPLEX revolutionized prestige hair care with its category creating Complete Bond Technology™, which works by protecting, strengthening and relinking all three bonds during and after hair services. Since then, OLAPLEX has expanded into a full suite of hair health formulas. OLAPLEX’s award-winning products are sold globally through an omnichannel model serving the professional, specialty retail, and direct-to-consumer channels.
