Want your brand to make headlines?
Blend PR is a full-service, boutique public relations agency. We specialize in BEAUTY, ENTERTAINMENT, FILM, FASHION, FITNESS, FOOD and LIFESTYLE brands. We stay focused in our area of expertise and are passionate about these industries. This allows us to create tailored and innovative strategies that bring brands to life through newsworthy stories and inventive campaigns.
No two brands are the same - there are several ways to tell your story. We know how to get key influencers and consumers to stand up, pay attention and speak out.
Studio Lagree came to us for a 6-month press and social media marketing campaign. They started with one location and now have four locations, two in Toronto, one in Chicago and one in the UK. Their success was all started with our PR campaign.
What we did: The campaign lead off included a week-long press launch to celebrate the studio’s grand opening, featuring exclusive preview classes with celebrity trainer and Lagree Fitness founder, Sebastian Lagree. Blend PR was responsible for all media appointments and press outreach during Sebastian’s first visit to Canada.
Press Highlights: Over 17-million impressions were garnered over the course of the campaign, with feature stories in top publications including Globe & Mail, blogTO, LOULOU, Flare, FASHION, Huffington Post, Best Health, Chatelaine.com, Yahoo! Shine, She Does the City, Vitamin Daily, Proud FM, and more. In turn, the fitness studio was also the feature on various broadcast segments including outlets such as etalk, The Morning Show on Global, E! Network, Oh So Cosmo, and a live-eye segment on CP24 Morning.
We were chosen to launch Viora, a European industry leader for non-invasive, aesthetic medical device technology, that is in over 70 countries worldwide, to the Canadian market for the first time.
What we did: In addition to media relations, we were able to coordinate various trade shows, media events, consumer events and social media. Over a period of 8 months of launching we had over 42 media contacts come in to try Viora’s Reaction skin tightening and body contouring system.
Press Highlights: We secured a total of 28 pieces of press with a reach of over 3,757,000 people and and worth over $712,325.00 in PR ad dollars. Notable press mentions include Marilyn Denis show, Elevate Magazine, ProudFM, Zoomer Magazine, Flare, Toronto Sun, NewsTalk1010 and more.
We were chosen to help Wellness Foods The Simply Protein Bar, Simply Whey Bar, Simply Protein Chips and Simply Protein Crunch. In July 2013 Blend PR helped ring in the brand’s 10th Anniversary on shelves with integrated social media and press outreach strategies.
What we did: We assisted with several social media and experiential marketing campaigns for the brand, including on-site activations and street teams, in-kind sponsorship opportunities, and multi-platform contesting. We secured sponsorship partners including CP24 Breakfast, CBC’s In the Kitchen, MSN Canada, alive magazine, Tribute.ca, and various Canadian and American bloggers. We were also able to enlist renowned Canadian Chef Michael Smith as a brand ambassador after introducing him to Simply Choices products.
Press Highlights: Through integrated press and social media campaigning, we were able to secure media coverage for the brand in publications including Toronto Star, Globe & Mail, Metro News, CityLine, Chatelaine, Best Health, Men’s Health, Xtra!, Proud FM, and more.
Chris and his team have been absolutely fantastic. The wide spectrum of media coverage they have gotten our company is impressive. We have had TV, radio, newspaper, online and blog coverage. The team exceeded targets in our company’s goals to (1) create awareness in the media to build name brand recognition and (2) to generate new sales. We could not be more pleased.
Michael Menashy, Co-founder - TeaSparrow.com
Chris and his team are the kind of media and communication professionals that entrepreneurs like me dream of having on my team. They are talented, driven, dedicated and passionate about using public relations to tell a company’s unique story and also understand the power of that storytelling to generate new clients. Blend PR has been an integral part of the Newtopia team for three years and are responsible for generating an impressive amount of national, regional and local PR for us across television, online, radio and print. For a new start-up like Newtopia with an important story to tell, there efforts have lead to tremendous lead and revenue generation from new clients as well as all generating brand recognition and credibility.
I hired Chris and his team because of there focus, expertise and relationships with health and beauty writers, editors and reporters across Canada, but have continued working with them for all this time because they are loyal, professional, results-oriented and a lot of fun to work with. Chris and his team are real rock-stars who I’d recommend any day to any new or mature brand that has an important story to tell.
Jeff Ruby Founder and CEO - Newtopia.com
Wellpath Clinic chose to work with Blend PR during a critical stage in our development. The business climate and our own economics required that we get our brand and key messaging in front of a couple target demographic groups in the most efficient way possible. The Blend PR team was able to craft a customized plan that leveraged various communication channels in order to get our message in the hands and heads of our target customers without spending a fortune on advertising. The impact on our web traffic alone was significant and measurable. We continue to rely on the Blend PR team of professionals, in short, because the value they provide us quarter after quarter exceeds their cost. They have become a valuable and important component of our business.
Richard J. Porter, Founder - Wellpath Clinic
We think smart and we think big. We know the ins and outs of traditional and digital landscapes and we know how to get key influencers and consumers to stand up and pay attention.
No two brands are the same, and so there are several ways to tell their stories. Through our combined use of different streams of media, we create strategy-infused cross-platform campaigns that result in innovative brand experiences. Our goal is to get you noticed meaningfully and memorably so that you can reach goals.
Chris Binet - Chief Strategist & Founder
@TaraLeydon - Influencer Relations & Social Media Strategist
Omar Forrest - Account Manager
Kasia Kaminska - Senior Publicist & Digital Marketing Specialist
Kelsey Sison - Media Communications
Michelle Wallis - Senior Publicist