WE THINK SMART, WE THINK BIG AND WE ARE PASSIONATE!
No two brands are the same - there are several ways to tell your story. We know how to get key influencers and consumers to stand up, pay attention and speak out.
What we do...
This could be you....
Studio Lagree came to us for a 6-month press and social media marketing campaign. They started with one location and now have four locations, two in Toronto, one in Chicago and one in the UK. Their success was all started with our PR campaign.
What we did: The campaign lead off included a week-long press launch to celebrate the studio’s grand opening, featuring exclusive preview classes with celebrity trainer and Lagree Fitness founder, Sebastian Lagree. Blend PR was responsible for all media appointments and press outreach during Sebastian’s first visit to Canada.
Press Highlights: Over 17-million impressions were garnered over the course of the campaign, with feature stories in top publications including Globe & Mail, blogTO, LOULOU, Flare, FASHION, Huffington Post, Best Health, Chatelaine.com, Yahoo! Shine, She Does the City, Vitamin Daily, Proud FM, and more. In turn, the fitness studio was also the feature on various broadcast segments including outlets such as etalk, The Morning Show on Global, E! Network, Oh So Cosmo, and a live-eye segment on CP24 Morning.
We were chosen to launch Viora, a European industry leader for non-invasive, aesthetic medical device technology, that is in over 70 countries worldwide, to the Canadian market for the first time.
What we did: In addition to media relations, we were able to coordinate various trade shows, media events, consumer events and social media. Over a period of 8 months of launching we had over 42 media contacts come in to try Viora’s Reaction skin tightening and body contouring system.
Press Highlights: We secured a total of 28 pieces of press with a reach of over 3,757,000 people and and worth over $712,325.00 in PR ad dollars. Notable press mentions include Marilyn Denis show, Elevate Magazine, ProudFM, Zoomer Magazine, Flare, Toronto Sun, NewsTalk1010 and more.
We were chosen to help Wellness Foods The Simply Protein Bar, Simply Whey Bar, Simply Protein Chips and Simply Protein Crunch. In July 2013 Blend PR helped ring in the brand’s 10th Anniversary on shelves with integrated social media and press outreach strategies.
What we did: We assisted with several social media and experiential marketing campaigns for the brand, including on-site activations and street teams, in-kind sponsorship opportunities, and multi-platform contesting. We secured sponsorship partners including CP24 Breakfast, CBC’s In the Kitchen, MSN Canada, alive magazine, Tribute.ca, and various Canadian and American bloggers. We were also able to enlist renowned Canadian Chef Michael Smith as a brand ambassador after introducing him to Simply Choices products.
Press Highlights: Through integrated press and social media campaigning, we were able to secure media coverage for the brand in publications including Toronto Star, Globe & Mail, Metro News, CityLine, Chatelaine, Best Health, Men’s Health, Xtra!, Proud FM, and more.