What is Guerilla Marketing? 

Guerilla marketing as an advertising strategy is focussed on unconventional marketing tactics to generate effective results at a low cost. Guerrilla marketing aims at creating a huge social media buzz by taking the consumer by surprise and making an ever lasting impression. This form of marketing has a proven track record of making a valuable impression as compared to other traditional form of marketing and advertising. Guerrilla marketing targets consumers at a personal level.